Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy. Customer testimonials are the most powerful way to sell your product or service.
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When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers. Create a Compelling Offer. Be sure to offer something that no one else is currently offering.
If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.
The 7 Secrets of Internet Marketing
Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee.
The 3 Secrets to Massive Online Marketing Success
A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better. Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well.
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Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Subscribe to Our Free Newsletter Enter your primary email address.
Business Ideas. All he had to do is be very very determined that you can make it and then you will do whatever it takes. Thanks Sonia. My God! I could say more, but I gotta get to work while that juice is hot in my veins! So true, many become information junkies, instead of just doing it! In this biz you have to take action or nothing will ever happen! Thank you for reminding me to not just keep putting more information into my head, but to actually DO something with it. This post reminds me of when I used to do marketing dance clubs and bars.
Often time the owners of the bars had no idea about owning a bar, they were self employed contractors with a skill that made them alot of money. Most times than not, their Bar or Club venture did not. In marketing their venture they would take a shot gun approach and try and advertise it as everything to everyone!
So every night of the week they had a special thing. I would say look you are a contractor and you do plumbing right. No would be the answer but I could!
They are always the entrepeneur. I would say thats fine, but would you advertise that you are the best carpenter in the land and everyone should call you Joe the Plumber over Joe the carpenter?
No would be the reply! If you are going to go into a new venture be it entertainment mogul or house building pick one aspect of that business and do that well. Sonia, really great advice here. My brother and I go to breakfast and write our action items on a single sheet of paper and cross them out as we go along. When it gets too messy, we just go back to breakfast with another single sheet of paper.
Simple is better and my brother comment above can vouch for the fact that our plans get scribbled on, pinned on walls, and highlighted but at least they get done. Having someone to be accountable with is great and can really make the difference between action or inaction. I just got out my little notebook again and got clarification on my one big goal while reading this… Getting started right now.
Great advice! Well I actually just started a notebook with my plans earlier this morning! Thank you!!! Great stuff Sonia, very inspiring. Cuts through the crap like a laser and reinforces the basic tenets for success. Thanks to you…. I love the overall simplicity of this post, the bottom line is just take some action and do it. Now back to work! Although, I like the secret no.
What great advice! My biggest critics who are my eBay competitors hate me for offering advice on what to sell, where to get it, how to profit on eBay, etc. It is the same as buying a treadmill to los weight, and never getting on the thing. The easy part is reading the advice, the hard part is taking action.
Success takes work, dedication, and persistence. This is great advice for all who want to be successful in business……. This truly is great information. Thank you for the great content and thank you everyone that contributed great tips and ideas in the comments. Web 2. Great, inspiring post Sonia. Wonderful Article!!! I am proof that in time every day you can build a reliable readership and also establish trust with those clients. My clients happen to be fans of literary fiction—being a novelist—but the rules apply just the same.
It takes alot of work to establish a reputation online, its not an overnight success. I find that most of us self-sabotage our online success as well because we hold too many limiting beliefs about our abilities and impose limitations on ourselves. This is an excellent article on internet marketing…….
That is because your Secrets are simple yet powerful. Thanks for great content and tools! This is what Brian means when he talks about SEO springing organically from creating an authoritative site. I love you, your voice. Every single time I read one of your articles I feel. You must be a really cool, clear person, and your mother, very proud. Nice write-up. I always tell people the most important thing to do is have a plan, and to work hard to make it happen.
I am going out to get me a notebook right now! Very inspiring and wonderful advice. I am going to cut and paste this into an abbreviated wall sized card. Thank you very much. I love the post. Hope we all learn effective advice to make money with online business. Good Luck! Just the kick in the ass I needed Sonia great post!
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